Motivational Maps

Motivational Maps are a phenomenally clever and user-friendly ISO accredited diagnostic, which translates personal feelings into data, and increases self-awareness, team building, better management, and increased performance.

Sky TV, John Lewis & Waitrose, LV, Merlin Entertainment, the Royal Mail, the RNLI, and the United Nations are just a few of the household names who’ve benefited from using Motivational Maps at an individual, team, departmental, or organisational level.

What are you looking for?

I'm a leader or manager, and want to know what motivates my team, and how to increase their happiness and performance.

I'm a coach or trainer, and want an accurate diagnostic for motivation that creates powerful coaching sessions and identifies areas for development.

We all know that motivated employees make for a better performing business. A motivated employee is committed to the work they do, wants to meet the company's goals, and welcomes further development and growth. A demotivated employee is the direct opposite. They might spend their time at their desk browsing the internet, or even looking for a new job. When you picture your business or team performing at its best, which would you prefer to see?

Leveraging research from several well-known psychological measures, including Maslow's Hierarchy of Needs and Edgar Schein's Career Anchors, Motivational Maps are a powerful, ISO-accredited diagnostic that accurately measures what motivates individuals, teams, or organisations, how satisfied they are, and recommend strategies to increase motivation. 

Motivational Maps are NOT a personality test, but are compatible with them. We understand that people don't like to be categorised into narrow, mutually-exclusive labels, and that people naturally change and develop over time. Psychometrics like MBTI, Insights, and Clarity4D tend to tell people who they are and how they are likely to behave or react. Motivational Maps focuses on explaining WHY, i.e. what's driving their behaviour, and provides insights into their underlying beliefs - leading to greater opportunities for coaching and change. 


A Motivational Map is a self-perception inventory, like Belbin, and measures something that changes over time. Whilst Personality tests tend to be taken once, Motivational Maps benefit from repeat measurement as the identity of the person changes over time, e.g. from manager to leader. Each Motivational Map creates a report that details exactly what motivates an individual, how satisfied their motivators are, and provides actionable strategies to increase motivation.

Whereas many tools provide great information at an individual level, Motivational Maps data is easily collated into both team and organisational data – all with different reports. This enables motivation to be measured, compared, and contrasted - providing organisations with robust intelligence on what drives its culture, employee engagement, and performance at individual, team and organisational levels.


The Process

Each Motivational Map is completed on-line in just 12 minutes, and provides an instant, personalised 14 page user-friendly report with:

  • Current motivation level

  • Key motivators and demotivators

  • Strategies to increase motivation

Individual Motivational Maps are compiled into both Team and Organisational Motivational Maps, providing leaders and managers with:

  • Data into all of the above for individuals, teams and the whole organisation

  • Comparisons between individuals and teams

  • Insights into the likely causes of conflicts, alliances, strengths and weaknesses of individuals, teams, and the whole organisation

For more information or if you'd like to try out a Motivational Map for yourself, get in touch using the chat in the bottom right. Or, click on the button below.

Looking for an Example Motivational Map?

In this example of one manager’s Motivational Map, we can compare the importance of each motivator to how satisfied it is.  The data reveals:

  • This manager’s need to make a difference (Searcher, 2nd column) is totally satisfied (100%), but

  • Their need to feel free and act autonomously (Spirit, 1st column) is unsatisfied at 40%

  • They feel isolated, and that they don’t belong (Friend, 9th column)

  • They feel undervalued and unrecognised (Star, 6th column)


As a result they feel underpaid (Builder, 8th column) in relation to the difference they’re making vs the experience they’re receiving.  They are considering their future with this company.

This data can be used at a team and organisational level to determine management style, reward strategies and culture, based on actual data from your team,  NOT assumptions, industry norms, or ‘what we’ve always done’. Want to see some example reports? Click Here for more.

Train the Trainer

As Senior Practitioners, we accredit Client Practitioners within organisations. We license them to use the Motivational Maps, and train them in how to analyse the data and provide feedback to individuals, and teams.

We also accredit and train coaches and trainers as Licensed Practitioners, to use Motivational Maps within their own businesses.

Motivational Maps are accredited to ISO/IEC 17065, which certifies and endorses the fact that the  tool provides unbiased accurate data and conformance with the latest legislation.

Motivational Maps deliver highly accurate, affordable and easy to use solutions to help recruit, develop and retain the talent and teams who’ll deliver your business strategy.

Aspirin Business/Motivated Performance are experts in motivation and engagement.  Our clients for this include national organisations like John Lewis, Merlin Entertainment and Waitrose, as well as many owner-managed and family businesses.  Most use motivation and engagement to successfully navigate change, including significant business growth, succession planning, innovation and restructuring, as well as to attract and retain their talent.

We are one of just 5 Senior Practitioners globally for this ISO Accredited tool.  Its application is wide-ranging, including the full employee life-cycle from recruitment, through development, promotion and retention, as well as culture, strategy, change, and customer engagement.


Get in touch for a demonstration on how you can use Motivational Maps to develop your business, team, and employee performance, motivation, and happiness.

  • Facebook Social Icon
  • LinkedIn Social Icon
  • YouTube Social  Icon

© 2020 Aspirin Business Solutions Ltd.

74 Fontmell Road, Broadstone, Dorset, BH18 8NP

Company No. 05126742

All rights reserved

Website by Kyle