A free masterclass in motivation for HR leaders
Can motivation be measured and developed, like a skill?
Most managers can spot when someone seems flat, frustrated or disengaged. Fewer have the language, evidence or confidence to understand what is really going on.
In this 55-minute masterclass, Susannah Brade-Waring will show how motivation can be measured, understood and developed, so managers can have better conversations that change behaviour.
21st July | 12:30 | 55 minutes | Online via Microsoft Teams
Attend live and receive your own Motivational Map, Scout Report, and 15-minute feedback call with Susannah. Normally £130, free for live attendees.
Delivered by Susannah Brade-Waring - director of Aspirin Business Solutions and Motivated Performance, and one of the world's most experienced Motivational Maps practitioners with over 30 years helping organisations improve performance, retention, and engagement.
This is for you if...
You are an HR Director, Head of HR, People Director, or senior HR leader.
You already use profiling tools, engagement surveys or people data, but still feel there is a gap between insight and action.
You want managers to spot motivation issues earlier, before they become performance, retention or conflict problems.
You need clearer evidence that people investment is making a difference.
You know there is often more going on beneath behaviour, but want a better way to open the conversation.
"Incredibly useful in so many ways, from helping to unearth underlying mental health issues with struggling employees, to guiding employees in their career path. I worked with managers, helping them to understand their teams better, in order to work more effectively with them, gain their trust and encourage them to become more confident in their roles."
Mary Furness
Head of HR,
ESET Cybersecurity
I’ll be honest - I went into my Motivational Maps training expecting a solid, practical day. And maybe a bit of screen fatigue.
What I got instead was something energising, personal and genuinely tailored. Working with Susannah Brade-Waring, MSc, MD of Aspirin Business Solutions, and one other participant, the day quickly moved away from “content” and into something really really useful.
Sandra Whiles
Executive Coach,
Sandra Whiles Coaching
The real problem
Most HR teams are not short of data.
The problem is having data that managers can actually use in real conversations.
A manager might notice that someone has gone quiet, become defensive, missed deadlines or lost energy. But without the right language, the conversation can easily become vague, awkward or avoided altogether.
So the problem grows, trust drops, and friction builds. A good person starts to disengage. HR is called in late, not to prevent the issue, but to manage the fallout.
What is often missing is a clear way to talk about motivation.
Motivation is different.
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Personality helps explain how someone tends to behave.
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Motivation helps explain what gives or drains their energy right now.
That matters because motivation is not fixed. It can be measured, understood and discussed. When a manager understands what drives someone, the conversation changes.
It moves from: “You seem disengaged.”
To: “Something important to you may not be being met here. Let’s understand what is going on and what would help you do your best work.”
That is a very different conversation - and it is often the conversation that changes behaviour.
What you’ll learn
In this masterclass, Susannah will show you:
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Why motivation is the missing language in many people strategies
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How unmet motivational needs can show up as conflict, low ownership, disengagement or retention risk
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How managers can use motivation insight to have clearer, kinder and more useful conversations
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How people can take more responsibility for their own motivation and performance
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How HR can move from picking up the pieces to influencing earlier, with clearer evidence of impact
This is not about replacing the tools you already use, it is about adding the missing layer that helps those tools work harder.
The real problem isn't insight. It's what happens without it.
When managers don't understand what's driving someone, conversations get vague, softened, or avoided altogether.
Frustration builds. Trust quietly erodes. A strong person starts to disengage and nobody can quite explain why. Stress rises. People leave. Conflict goes unresolved.
And HR is called in — not to prevent the problem, but to manage the fallout.
Most profiling tools describe how someone behaves. They don't explain what that person needs, what's missing, or why the same pattern keeps showing up.
So managers are left with observations but no language. Concern but no evidence. Intention but no structure for the conversation.
Motivation is different.
Unlike personality, motivation isn't fixed. It can be measured, understood, and developed — like a skill.
When a manager understands what actually drives someone, something shifts. The conversation moves from "you don't quite seem yourself lately" to something specific, honest, and genuinely useful.
That changes the role of management — from managing underperformance, to understanding and resolving what drives it.
And it changes the role of HR — from picking up the pieces, to getting ahead of the problem.
What you'll receive
Everyone who attends live will receive:
A personal Motivational Map
A Scout Report showing what is driving you right now
A 15-minute feedback call with Susannah
To make the call useful, you’ll book your feedback call first. Once your call is booked, we’ll send your Motivational Map for you to complete before you meet.
This is something we normally charge £130 for. For live attendees, it is free.
About your host
Susannah Brade-Waring
Senior Practitioner & Director, Motivated Performance
Susannah has spent nearly 20 years helping organisations understand what actually drives their people.
She has worked with teams at John Lewis, Waitrose, BCP Council, Age UK and many professional services firms, including law firms and social housing providers.
She has trained HR professionals across the country to use Motivational Maps to understand performance, retention, conflict, change and career development.
Before this, Susannah helped grow a technology business from start-up to a £10m+ management buyout. So she knows what it is like to care deeply about people, while also needing to prove the value of every decision.
That experience is part of why this masterclass exists.
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"Working with Motivated Performance has been an incredible experience. Susannah’s engaging presentation at our annual staff conference struck the perfect balance between informative and interactive, leaving the room buzzing with ideas. Her knowledge, insight, and passion are infectious, and I’m thrilled to be pursuing accreditation as a Motivational Maps Practitioner with her support. For anyone seeking guidance to grow and succeed, I couldn’t recommend Motivated Performance more highly.
Lynn Barker
Head of HR,
Poole Housing Partnership
"Truly exceptional and make things so much easier!
Understanding motivation and their associated Motivational maps accreditation programmes have been a wonderful discovery. Motivated Performance truly take the time to show you not only how to use the maps but ensure you are fully confident in their use."
Lorraine Hunt
HR Business Partner,
BCHA
Frequently asked questions
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